Virtues in Us

Children’s Character Education Program

Parents and teachers all over the world invest time, energy and resources to help children acquire more knowledge and skills to help them ‘succeed’. Yet, most agree that academic education alone is not sufficient. In order to prevent the problems our families and nations are facing, it is necessary to ensure a child’s inherent qualities, such as love, responsibility and service also have the opportunity to develop and flourish.

These uniquely human virtues are critical elements for children’s success in their academic endeavours, future career and family life. They are also the surest foundation for building a sustainable, harmonious, society. In this regard it is essential that academic achievement and the development of a praiseworthy character go hand in hand.

Virtues in Us was founded in 2003 as a comprehensive program of character education to empower teachers and parents to develop the seeds of life-long laudable behavior patterns in kindergarten and early primary school age children. To meet this goal, we have created the Virtues in Us program, a systematic daily character education curriculum for 4-7 year old children. With this, we offer extensive teacher training workshops, school support programs, and a rich array of engaging, interactive character education resource materials.

In collaboration with the Moral Education Department of the Beijing Academy of Educational Sciences and the SOHO Foundation, the Virtues in Us program has been successfully implemented in over 230 schools across China. In the last two years, the program has grown 10-fold from 6,000 to now 85,000 students participating in Virtues in Us classes. It has also broadened its scope to train school principals in the program concepts in turn influencing school philosophy, leadership style and general school culture.

Our aim is to help raise a new generation with the inner motivation to use their knowledge, skills and virtues in service to humanity.